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Or / Join / The / T. A
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Or / Join / The / T. A
OR/ JOIN/ THE/ T.A. Colour photolithograph recruiting poster, published by the Armed Forces Careers Office, 1996 (c). Inscribed in yellow lettering on a green ground with information about the Territorial Army and the TA logo. Date: circa 1996
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Media ID 14377539
© The National Army Museum / Mary Evans Picture Library
1996 Armed Careers Forces Information Inscribed Lettering Logo Office Photolithograph Recruiting Territorial
EDITORS COMMENTS
This vibrant and engaging colour photolithograph recruiting poster, published by the Armed Forces Careers Office in circa 1996, showcases the Territorial Army (TA) with a bold and inviting design. The poster's background is a rich green ground, upon which the yellow inscribed text and TA logo stand out prominently. Orchestrated to attract potential recruits, the poster uses the powerful tagline "Or Join The T.A." in large yellow letters, emphasizing the choice that lies before the viewer. The phrase "Or" implies an alternative option, suggesting that joining the TA is a viable and attractive alternative to full-time military service. The TA logo, also in yellow, is proudly displayed at the bottom left corner of the poster. The logo features a shield with a soldier holding a rifle and a bayonet, symbolizing the military strength and readiness of the TA. The poster's inscription provides essential information about the Territorial Army, including its role as a part-time military force, its commitment to providing military training and adventure, and its flexibility in allowing members to maintain civilian careers and family life. The text also highlights the TA's unique selling points, such as the opportunity to serve Queen and country, the chance to learn new skills, and the camaraderie and friendships that come with being part of the TA. Overall, this 1996 recruiting poster effectively captures the essence of the Territorial Army, its values, and its appeal to potential recruits. Its striking design, clear messaging, and inviting tone make it a powerful tool in the Armed Forces' efforts to attract and engage those seeking adventure, challenge, and a sense of purpose.
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