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Buy National Savings Certificates
Poster urging the reader to Buy National Savings Certificates: Lend to defend his right to be free featuring an angelic boy constructing something with meccano
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 1378033
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10252540
Angelic Certificates Defend Financial Free Lend Meccano Savings Toys War Time
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EDITORS COMMENTS
This evocative poster from the 1940s urges readers to "Buy National Savings Certificates: Lend to defend his right to be free." The image features an angelic boy intently focused on constructing a Meccano model, his determined expression reflecting the importance of his contribution. The historical context of this advertisement lies in the backdrop of World War II, where every citizen's savings were seen as crucial in supporting the war effort and preserving individual freedoms. The poster's design is simple yet powerful, with the Meccano model symbolizing the idea of building a stronger future for oneself and the nation. The use of an innocent and earnest child as the central figure adds an emotional appeal, emphasizing the role each individual plays in the collective war effort. The poster's text reinforces this message, encouraging readers to lend their savings to the National Savings movement. The poster's aesthetic is reminiscent of the 1940s, with its bold typography and vibrant colors. The use of patriotic tones and the inclusion of the II (for the second world war) in the poster's title further emphasizes the historical significance of this advertisement. The poster serves as a poignant reminder of the resilience and unity displayed during wartime, and the importance of collective action in achieving a common goal. The image of a child playing with a Meccano set also adds a sense of normalcy and continuity amidst the chaos of war, highlighting the importance of maintaining a sense of routine and stability during challenging times. Overall, this poster is a powerful testament to the spirit of the 1940s, and a reminder of the sacrifices and resilience displayed by individuals during wartime.
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