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A wartime advert for Wolsey, emphasising the durability of the garments. Date: 1943
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A wartime advert for Wolsey, emphasising the durability of the garments. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240360
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Brevets Emphasising Fashions Garments Lingerie Nineteen Styles Underwear Wolsey Brevet Durability Fashionable
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EDITORS COMMENTS
This vintage wartime advert for Wolsey from 1943 showcases the durability and quality of their garments during a time when resources were scarce. The image features a group of women dressed in Wolsey clothing, looking resilient and stylish despite the challenges of war.
Wolsey, known for being shirtmakers to the brevet, prides itself on providing long-lasting lingerie and underwear for women. In this advertisement, they emphasize the importance of investing in durable clothing that can withstand the test of time.
During the 1940s, fashion was not just about looking good but also about practicality and longevity. Wolsey understood this need and catered to it by creating garments that were both fashionable and sturdy.
The women depicted in this advert exude confidence and strength while wearing Wolsey's designs. Their outfits are not only chic but also built to last through whatever hardships may come their way.
As we look back on this piece of history, we are reminded of the resilience and resourcefulness of those who lived through wartime. And thanks to brands like Wolsey, they were able to do so with style and grace.
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