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Wartime advert for Bird's Custard. Date: 1943
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Wartime advert for Bird's Custard. Date: 1943
Wartime advert for Bird's Custard. Date: 1943
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32240368
© Illustrated London News Ltd / Mary Evans
1943 Advertisements Advertizing Adverts Bowl Creamy Custard Dessert Desserts Foods Foodstuff Foodstuffs Groceries Grocery Nineteen Thick Custards
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EDITORS COMMENTS
This vintage print captures a piece of history with a wartime advert for Bird's Custard from 1943. The ad showcases a bowl filled with the iconic thick, yellow, and creamy custard that has been a beloved dessert for generations. In the midst of the chaos of World War II, this simple yet comforting foodstuff provided a sense of normalcy and sweetness in difficult times.
The advertisement exudes nostalgia with its classic design and typography typical of the 1940s era. It serves as a reminder of the resilience and resourcefulness of people during wartime, finding solace in familiar comforts like Bird's Custard.
As rationing was in full effect during this time, products like custards became even more precious as they offered a taste of indulgence amidst scarcity. The advert likely appealed to consumers by highlighting the quality and versatility of Bird's Custard as an essential grocery item that could be enjoyed in various ways.
Overall, this print is not just about selling custard but also about capturing a moment in history when everyday pleasures took on greater significance. It stands as a testament to how food advertising played a role in boosting morale and providing moments of joy during challenging times.
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