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Vinolia Company Advertisement
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Vinolia Company Advertisement
An illustrated advertisement for Vinolia Co Ltd, promoting their varnishing cream, for the red cross worker, who will not have much time to devote to the care of her skin and complexion, but with the convenience of Vinolia varnishing cream, it is not an issue. Image shows a can of red cross workers, captioned with the phrase, Beauty on duty has a duty to beauty. Date: circa 1918
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Media ID 32255086
© CLM Archive Collection / Mary Evans
Captioned Complexion Convenience Cream Devote Duty Issue Phrase Promoting Skin Varnishing Vinolia Worker Volume
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Beauty on Duty Has a Duty to Beauty
EDITORS COMMENTS
: A Vintage Vinolia Company Advertisement from Circa 1918 This advertisement for Vinolia Co. Ltd's varnishing cream, dated circa 1918, showcases a can of the product labeled as "Vinolia Red Cross Worker's Varnishing Cream." The image features a group of dedicated Red Cross workers, their uniforms adorned with the distinctive cross emblem, each holding a can of Vinolia's varnishing cream. The caption above the scene reads, "Beauty on Duty Has a Duty to Beauty." During this era, the Red Cross was an essential organization that played a significant role in providing aid and support during times of war and other humanitarian crises. The Red Cross workers were often busy, selfless individuals who devoted their time and energy to helping others. The Vinolia Company recognized the challenges these women faced in maintaining their appearance, especially when it came to their skin and complexion. The convenience of Vinolia's varnishing cream provided a solution to this issue. With its user-friendly application, the Red Cross workers could quickly and easily apply the cream to their faces, ensuring they looked their best even while on duty. The illustrated advertisement effectively communicates this message, highlighting the importance of self-care and beauty, even in the midst of demanding responsibilities. This advertisement was likely published in a popular women's magazine, such as those from London or Paris, during the September volume of the year. The use of the Red Cross workers as models added an element of prestige and altruism to the promotion, further emphasizing the importance of Vinolia's product in the daily lives of these dedicated women. Overall, this vintage advertisement is a fascinating glimpse into the past, showcasing the intersection of beauty, duty, and the Red Cross movement during a pivotal time in history.
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