Victorian advertising hoarding

Wall Art and Photo Gifts from Mary Evans Picture Library

Victorian advertising hoarding

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32388730

© The Keasbury-Gordon Photograph Archive / Mary Evans

Brand Cadburys Hoarding

EDITORS COMMENTS
1. Title: "A Blast from the Past: Victorian Advertising Hoarding - A Vintage Lantern Slide from The Keasbury-Gordon Photograph Archive Collection" Step back in time with this Victorian advertising hoarding, a rare glimpse into the early days of brand promotion. This vintage lantern slide, part of The Keasbury-Gordon Photograph Archive Collection from Mary Evans Prints Online, offers an intriguing look at the advertising techniques used during the late 1800s and early 1900s. The Victorian era, known for its ornate details and grandeur, is beautifully represented in this advertising hoarding. The intricate design, reminiscent of the Edwardian era, features bold typography and vivid colors that grab the viewer's attention. The use of ornate frames and decorative borders adds to the overall elegance of the piece. The subject of the advertisement remains a mystery, but the image of a luxurious chocolate box with a golden key suggests a brand associated with wealth and exclusivity. The use of a key as a marketing tool is an early form of brand differentiation, highlighting the unique selling proposition of the product. This advertising hoarding is a testament to the creativity and innovation of the past. It showcases how advertisers of the Victorian era used visual storytelling to capture the imagination of their audience and create brand loyalty. The use of lantern slides for presentations was a popular method of mass communication during this time, making this advertising hoarding an important piece of marketing history. In conclusion, this Victorian advertising hoarding is a fascinating look into the past, offering insights into the early days of brand advertising. Its intricate design, bold typography, and use of a key as a marketing tool make it a unique addition to any collection of vintage advertising or marketing history.

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