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Underwood Advertisement
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Underwood Advertisement
An illustrated advertisement for the Underwood Typewriter Company Ltd, featuring a professional woman using the product, quoted, The machine you will eventually buy. Date: circa 1914
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32255138
© CLM Archive Collection / Mary Evans
Eventually Featuring Product Professional Typewriter Underwood January Quoted Volume
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EDITORS COMMENTS
This advertisement image, hailing from the January 1915 volume of a popular magazine, showcases the Underwood Typewriter Company Ltd's latest offering. The illustration, from the esteemed Mary Evans Prints Online collection, depicts a professional woman in a smart business suit, exuding confidence and productivity as she skillfully types on an Underwood typewriter. The caption above her reads, "The machine you will eventually buy." The Underwood Typewriter Company, known for its high-quality and reliable products, had already made a significant impact on the business world by this time. However, this advertisement, with its forward-thinking messaging, suggests that the company was also targeting women as potential customers. The woman's professional attire and determined expression further emphasize this point. The advertisement, which is dated circa 1914, is beautifully illustrated in black and white, with a muted color palette that adds to its timeless appeal. The image was likely featured in a magazine with a wide circulation, such as Queen Victoria Street Ec, which would have reached a large audience. The Underwood typewriter, with its sleek design and efficient functionality, was a game-changer for both men and women in the business world. This advertisement image captures the essence of the machine's appeal – efficiency, reliability, and the promise of productivity and progress. It is a testament to the Underwood Typewriter Company's forward-thinking approach to marketing and its commitment to empowering individuals to communicate effectively and efficiently, paving the way for a new era of productivity and progress.
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