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The Pianola Piano Advertisement
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The Pianola Piano Advertisement
An advertisement for the Orchestrelle Company, promoting the Weber Pianola piano, by giving a visual depiction, through illustration of Pierette Op. 41, a ballet by Cecile Louise Stephanie Chaminade. Date: circa 1917
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Media ID 32256514
© CLM Archive Collection / Mary Evans
131 7 Aeolian Ballet Bond Cecile Claude Depiction Giving Louise Orchestrelle Piano Pianola Pierette Promoting Shepperson Stephanie Visual Weber Volume
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EDITORS COMMENTS
Step into the enchanting world of music and dance with this advertisement for the Orchestrelle Company's Weber Pianola piano, circa 1917. The illustration showcases Pierette Op. 41, a delightful ballet composition by the renowned French composer Cecile Louise Stephanie Chaminade. The vibrant colors of the advertisement transport us back in time, as Pierette gracefully pirouettes across the stage, her flowing skirt swirling around her, accompanied by the elegant strains of Chaminade's music. The Weber Pianola piano, proudly displayed in the foreground, is the magical instrument that brings this musical performance to life. This advertisement was published in an illustrated magazine, Volume 131, Number 7, August 1917, and can be found on New Bond Street in London, W2, at Aeolian Hall. The advertisement was created by the talented illustrator Claude Allin Shepperson. The Orchestrelle Company's Weber Pianola piano was a technological marvel of its time, offering a unique solution for those who desired the experience of live music in their homes without the need for a live performer. The Pianola piano used a series of perforated paper rolls to play the music, allowing the piano to play itself. This advertisement is a beautiful testament to the power of music and the art of advertising in the early 20th century. It invites us to imagine the wonder and excitement that the introduction of such innovative technology must have brought to audiences at the time.
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