James S. Blair and Son Corset Advertisement

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James S. Blair and Son Corset Advertisement

An illustrated advertisement for James S. Blair & Son, London based manufacturer of J. B. side spring corsets. The image shows a woman showing off one such corset of distinction, in front of her dressing table. Date: circa 1918

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Media ID 32258830

© CLM Archive Collection / Mary Evans

Based Blair Corset Corsets Distinction Dressing Fore Manufacturer Spring Volume

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EDITORS COMMENTS
This illustration showcases a woman of elegance and refinement, proudly displaying her newest acquisition from James S. Blair & Son, a London-based manufacturer renowned for its innovative J.B. side spring corsets. Circa 1918, this advertisement graced the pages of a fashionable magazine, inviting women to experience the unparalleled comfort and support offered by these corsets. The woman, dressed in the height of fashion, stands before her dressing table adorned with an array of cosmetics and accessories. Her gaze is fixed on the corset she holds, its rich, deep hue of forest green adding a pop of color to the monochrome scene. The intricate detailing of the corset is evident, with its side-lacing design and delicate floral motifs. James S. Blair & Son, a trusted name in the corset industry, had revolutionized the market with their J.B. side spring corsets. These corsets were designed to provide superior support and shape, while allowing for greater freedom of movement. The side springs, a groundbreaking feature, allowed the corset to mold to the natural curves of a woman's body, providing a more comfortable and effective fit. The advertisement, published in the September 16 volume of a popular fashion magazine, promised women the chance to embody the epitome of femininity and grace. With James S. Blair & Son's J.B. side spring corsets, women could achieve an hourglass figure and enhance their natural beauty, all while enjoying the added comfort and support. This image remains a testament to the enduring allure of fashion and the transformative power of a well-designed corset.

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