The Elizabeth Arden eye strap was made of soft rubber, and was intended to mitigate puffiness beneath the eyes. Date: circa 1932

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The Elizabeth Arden eye strap was made of soft rubber, and was intended to mitigate puffiness beneath the eyes. Date: circa 1932

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32240280

© Illustrated London News Ltd / Mary Evans

1932 Arden Beneath Cosmetic Cosmetics Eyes Intended Nineteen Puffy Regime Rubber Soft Sore Strap Straps Swollen Treatment Treatments Elizabeth Made

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EDITORS COMMENTS
This vintage print captures a unique beauty treatment from circa 1932 - The Elizabeth Arden eye strap. Made of soft rubber, this innovative product was designed to help mitigate puffiness beneath the eyes, providing relief for those dealing with sore and swollen under-eye areas. In an era where cosmetic treatments were becoming more popular among women, products like the Elizabeth Arden eye strap offered a solution for those looking to maintain a youthful appearance. This simple yet effective tool was part of many women's beauty regimes in the 1930s, showcasing the dedication to self-care and grooming during that time. The image evokes a sense of nostalgia for an era when beauty treatments were seen as luxurious indulgences, highlighting the importance placed on maintaining one's appearance. The delicate design of the eye strap reflects the attention to detail that went into creating products for women's skincare needs. As we look back at this piece of beauty history, we are reminded of how far cosmetic technology has come while also appreciating the simplicity and elegance of past solutions. The Elizabeth Arden eye strap serves as a reminder of timeless beauty practices that have stood the test of time.

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