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Derry and Toms Advertisement
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Derry and Toms Advertisement
An advertisement poster for Derry & Toms, specialists in economical dainty gowns and hats in London. The image shows a woman wearing a white dress, holding a green parasol in a promotion of Summer fashions. Date: circa 1916
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Media ID 32255824
© CLM Archive Collection / Mary Evans
Dainty Derry Economical Fashions Gowns Kensington Parasol Promotion Specialists Toms Volume
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EDITORS COMMENTS
Step into Summer with Derry and Toms: Your Go-To Destination for Economical yet Elegant Gowns and Hats in London! This advertisement poster from circa 1916 invites you to explore the latest summer fashions from Derry and Toms, the renowned specialists in affordable dainty gowns and hats. The image features a graceful woman dressed in a pristine white gown, accessorized with a stylish green parasol. The vibrant colors of the advertisement, with the woman's dress contrasting beautifully against the rich greenery in the background, evoke a sense of freshness and renewal, perfectly capturing the spirit of the season. Located on Kensington High Street in London, Derry and Toms was a popular shopping destination for those seeking the latest trends at economical prices. This advertisement, which appeared in various magazines of the time, showcases the store's commitment to providing fashionable options for women, no matter their budget. The woman in the image exudes confidence and charm, holding her parasol with an air of sophistication. The parasol, a must-have accessory for the summer months, adds a touch of playfulness to the overall look, making it the perfect representation of the carefree and joyful spirit of the season. As you browse through the pages of this vintage advertisement, you can almost feel the excitement and anticipation of stepping out in a new, fashionable outfit, ready to embrace the warmth and sunshine of a London summer. Derry and Toms' commitment to providing affordable yet dainty gowns and hats ensured that women of all backgrounds could join in the fun and express their unique sense of style. This advertisement is a fascinating glimpse into the past, offering a glimpse into the fashion trends and shopping culture of the early 20th century. It's a reminder of the enduring power of fashion to bring joy, confidence, and a sense of community to people, no matter the era or location.
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