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Dalgety & Company Advertisement
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Dalgety & Company Advertisement
An advertisement photograph for Dalgety and Company Limited, promoting a Dodge Brothers motor car, seen in the photo. Date: circa 1918
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Media ID 32242950
© CLM Archive Collection / Mary Evans
Brothers Dalgety Dodge Promoting
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EDITORS COMMENTS
A Vision of Modernity: Dalgety & Company's Dodge Brothers Motor Car Advertisement (circa 1918) This advertisement photograph, hailing from the esteemed March of the Women Collection at Mary Evans Prints Online, showcases the allure of modern transportation as promoted by Dalgety & Company Limited in the early 20th century. The image, believed to be from around 1918, features a sleek and stylish Dodge Brothers motor car, an embodiment of the latest automotive technology and design. Dalgety & Company, a prominent name in the British business world, sought to capitalize on the burgeoning automobile market by offering these innovative vehicles to their clientele. The advertisement's design is a testament to the company's marketing savvy, employing an eye-catching composition, bold typography, and the striking presence of the Dodge Brothers motor car. The car, with its powerful engine and smooth lines, represents the epitome of progress and luxury in the era of the Roaring Twenties. The advertisement's tagline, "Dalgety's Cars: The Best," underscores the company's confidence in the quality and desirability of their offerings. The photograph also serves as a glimpse into the past, providing a fascinating look at the advertising techniques and visual aesthetics of the time. The use of a simple, yet elegant background, and the strategic placement of the car, create a sense of depth and dimension that draws the viewer in. In summary, this Dalgety & Company advertisement for the Dodge Brothers motor car is a captivating example of early 20th-century advertising, showcasing the allure of modern transportation and the company's commitment to providing the best vehicles to their customers.
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