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British Commercial Gas Association Advert
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British Commercial Gas Association Advert
An advertisement illustration for the British Commercial Gas Association promoting the benefits of the gas water heater, a man is happily relaxed in a hot bath. Date: circa 1917
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Media ID 32256320
© CLM Archive Collection / Mary Evans
Association Bath Benefits Commercial Fred Happily Heater Pegram Promoting Relaxed Volume
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1. Title: A Blissful Escape: The British Gas Association's 1917 Promotion of the Innovative Gas Water Heater This advertisement illustration, dated circa 1917, showcases the British Gas Association's promotion of the benefits of their groundbreaking gas water heater. The image, published in the July 47 volume of Victoria Street, SW1, depicts a man in a state of pure relaxation as he soaks in a hot bath, a contented smile gracing his face. The advertisement, from the extensive Mary Evans Prints Online collection, titled "March of the Women," highlights the convenience and comfort that the gas water heater brought to households during this era. The man's peaceful surroundings, with a book and a glass of wine within reach, emphasize the luxurious experience that this new technology offered. The British Gas Association's advertisement was a game-changer in its time, as it promoted the modernization of home life through the adoption of gas water heaters. This innovation allowed families to enjoy hot water on demand, eliminating the need for laborious and time-consuming methods of heating water, such as heating it on the stove or using a copper hot water tank. The advertisement's vibrant colors and intricate details capture the essence of the early 20th century, providing a glimpse into the past and the excitement surrounding the introduction of this revolutionary technology. The British Gas Association's commitment to improving the daily lives of its customers through innovation and convenience is evident in this advertisement, which continues to resonate with audiences today.
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