Basset's Liquorice Allsorts Advertisement

Wall Art and Photo Gifts from Mary Evans Picture Library

Basset's Liquorice Allsorts Advertisement

A wartime advertisement for Basset's, promoting their original Liquorice Allsorts, The Sweets Of Victory! Date: circa 1940

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32347360

© CLM Archive Collection / Mary Evans

Annual Liquorice Promoting Sweets Victory Bassets Volume

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> Historic > World War I and II > World War II

> Mary Evans Prints Online > New Images July 2023

EDITORS COMMENTS
Step back in time to the 1940s with this vintage print of Basset's Liquorice Allsorts advertisement. During wartime, companies like Basset's found creative ways to promote their products, and this ad is a perfect example. The slogan "The Sweets Of Victory!" evokes a sense of patriotism and resilience during World War II. In the image, three young girls are shown enjoying these iconic sweets, highlighting the joy and comfort that simple treats can bring even in times of hardship. The bright colors and playful design of the advertisement are a stark contrast to the somber reality of war, offering a brief moment of sweetness amidst chaos. This print is not just a piece of history but also a reminder of the power of advertising to uplift spirits and create connections between consumers and brands. It serves as a window into the past, allowing us to glimpse how everyday life was affected by global events such as WWII. Whether you're a fan of liquorice or simply appreciate nostalgia, this Basset's Liquorice Allsorts advertisement from circa 1940 is sure to spark curiosity and conversation. Add it to your collection today and let its charm transport you back in time.

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