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Advertisement for women's undergarments. Date: 1936

Advertisement for women's undergarments. Date: 1936


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Advertisement for women's undergarments. Date: 1936

Advertisement for women's undergarments. Date: 1936

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Media ID 32236668

© Illustrated London News Ltd/Mary Evans

Brassiere Elastic Foundations Girdles Lastex Lingerie Modelling Pull Undergarment Undergarments Underwear 1936


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EDITORS COMMENTS
Step back in time to 1936 with this vintage advertisement for women's undergarments. The image captures a model showcasing the latest in lingerie fashion, including a pink brassiere and girdle. The woman exudes confidence as she poses in her foundation garments, highlighting the importance of proper undergarments for achieving the perfect silhouette. In the 1930s, undergarments played a crucial role in shaping women's bodies to conform to the fashionable silhouettes of the era. This advertisement showcases how elastic and lastex materials were used to create form-fitting and supportive undergarments that enhanced a woman's natural curves. The attention to detail in this advertisement is evident, from the delicate lace trim on the bra cups to the crisscross design on the girdle. These undergarments were not only functional but also stylish, demonstrating that even items worn underneath clothing could be fashionable. As you admire this snapshot from 1936, imagine yourself stepping into the shoes of women from that era who relied on these essential pieces of clothing to feel confident and put-together. This advertisement serves as a reminder of how fashion has evolved over time while still maintaining elements of classic elegance and sophistication.

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