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Advertisement for Oxo, One of Scott's milestones
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Advertisement for Oxo, One of Scott's milestones
Advertisement for Oxo, One of Scott's milestones, with ice landscape and polar bear. Illustration by C Norman, captioned News from Captain Scott'. Date: 1911
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Media ID 32251106
© Illustrated London News Ltd/Mary Evans
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EDITORS COMMENTS
This vintage advertisement for Oxo, featuring an illustration by C. Norman and captioned "News from Captain Scott," is a true representation of the early 20th-century Edwardian era. The image showcases a breathtaking ice landscape with a majestic polar bear, symbolizing the harsh yet beautiful environment of the Antarctic region.
Dating back to 1911, this advertisement marks one of Captain Scott's milestones during his famous expedition to Antarctica. The use of Oxo in this context highlights its importance as a vital source of sustenance for explorers facing extreme conditions in remote locations.
The detailed illustration captures the essence of adventure and exploration, transporting viewers back in time to an era when brave men like Captain Scott embarked on daring journeys into uncharted territories. The presence of the polar bear adds a touch of wildness and danger, emphasizing the challenges faced by those who dared to venture into the icy unknown.
Overall, this advertisement serves as a reminder of humanity's enduring spirit of discovery and perseverance in the face of adversity. It stands as a testament to both the courage of explorers like Captain Scott and the ingenuity of products like Oxo that supported them on their extraordinary quests.
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