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Advertising bookmark, May, designed by Walter Crane
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Advertising bookmark, May, designed by Walter Crane
Advertising bookmark, May, designed by Walter Crane for Scottish Widows Fund (Mutual) Life Assurance Society Date: late 19th century
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Media ID 32368930
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Assurance Bookmark Cornhill Crane Edinburgh Financial Fund Month Mutual Walter Waterloo Widows Designed
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EDITORS COMMENTS
This exquisite bookmark, designed by renowned Victorian artist Walter Crane for the Scottish Widows Fund (Mutual) Life Assurance Society, showcases a charming scene of May in full bloom. The intricately detailed illustration depicts a serene countryside scene, with a lush meadow filled with vibrant flowers, a babbling brook, and a picturesque watermill in the background. A mother rabbit gently cradles her young in a cozy burrow, while a mischievous fox cub peeks out from behind a tree, adding a playful touch to the scene. The bookmark, which dates back to the late 19th century, is a testament to the high-quality design and craftsmanship of the time. The muted colors and intricate details showcase Crane's mastery of the Arts and Crafts movement, which emphasized the importance of beauty and craftsmanship in everyday objects. The Scottish Widows Fund (Mutual) Life Assurance Society, based in Edinburgh and London, commissioned Crane to create a series of these bookmarks to promote their brand and provide a practical and attractive tool for their clients. The bookmark's design features a cornflower, the national flower of Scotland, and a thistle, the national flower of England, symbolizing the unity of the Scottish and English branches of the society. The text "May" is elegantly written in a flowing script, adding to the overall beauty and charm of the piece. This bookmark is not only a functional item but also a work of art, reflecting the Victorian era's appreciation for fine design and the natural world. It is a delightful reminder of the past, evoking a sense of nostalgia and wonder.
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