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Advertising bookmark, June, designed by Walter Crane
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Advertising bookmark, June, designed by Walter Crane
Advertising bookmark, June, designed by Walter Crane for Scottish Widows Fund (Mutual) Life Assurance Society Date: late 19th century
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Media ID 32368926
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Assurance Bookmark Cornhill Crane Edinburgh Financial Fund Month Mutual Walter Waterloo Widows Designed
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EDITORS COMMENTS
This charming bookmark, designed by the renowned English artist Walter Crane, showcases a vibrant and intricately detailed scene of the month of June. Commissioned by the Scottish Widows Fund (Mutual) Life Assurance Society in the late 19th century, this advertising bookmark was a thoughtful and practical addition to their marketing efforts. Crane's design features a lush, green meadow filled with wildflowers, surrounded by a rustic wooden fence. In the foreground, a young girl in a Victorian dress picks flowers, while a mother and child watch from a nearby bench. In the background, the iconic Edinburgh and London skyline can be seen, with the Cornhill and Waterloo Place buildings standing tall. The bookmark's top edge is adorned with the Scottish Widows Fund logo, and the month of June is written in elegant script at the bottom. This beautiful and functional design would have been a cherished keepsake for Scottish Widows Fund clients, reminding them of the beauty of the season and the security of their life insurance policy. Walter Crane was a prolific and influential artist, known for his work in illustration, design, and book illustration. His whimsical and detailed style was popular during the Victorian era, and his designs graced many advertisements, posters, and book covers. This bookmark is a testament to his talent and the enduring appeal of his work.
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