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Advertising bookmark, April, designed by Walter Crane
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Advertising bookmark, April, designed by Walter Crane
Advertising bookmark, April, designed by Walter Crane for Scottish Widows Fund (Mutual) Life Assurance Society Date: late 19th century
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Media ID 32368918
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Assurance Bookmark Cornhill Crane Edinburgh Financial Fund Month Mutual Walter Waterloo Widows Designed
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EDITORS COMMENTS
This exquisite bookmark, designed by renowned English artist Walter Crane for the Scottish Widows Fund (Mutual) Life Assurance Society in the late 19th century, showcases a charming scene of springtime in Edinburgh, Scotland. The month of April is depicted in vibrant colors, with the city's iconic buildings, such as the Balmoral Hotel and the Royal Exchange, framed by blooming flowers and lush greenery. The Cornhill in London's financial district and the Waterloo Place can be seen in the background, adding to the urban setting. Walter Crane, a celebrated artist and designer, was known for his intricate and detailed illustrations, which often featured elements of nature and the changing seasons. This bookmark, with its delightful representation of spring, would have been a cherished possession for those saving for their future or remembering loved ones. The Scottish Widows Fund (Mutual) Life Assurance Society, based in Edinburgh, would have distributed these bookmarks as a thoughtful gesture to their clients, providing them with a functional and decorative way to mark their place in their financial records or personal literature. This beautiful piece of Victorian-era design not only serves as a testament to the artistic talent of Walter Crane but also highlights the importance of financial planning and the role of life assurance societies during that time. A true treasure for collectors of antique bookmarks, advertising art, and Victorian ephemera, this exquisite bookmark is a captivating reminder of the past and the beauty of the seasons.
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