VISUAL DESCRIPTION
This is a vintage advertisement for Palmer Tyres, highlighting their association with prominent aviators and their achievements in early aviation history. The ad emphasizes that these pioneering pilots chose Palmer Tyres for their aircraft, suggesting reliability and performance. It features the names of Sir John Alcock and Sir A. Whitten Brown for crossing the Atlantic; Sir Ross Smith and Sir Keith Smith for flying from England to Australia; Sir Alan Cobham, K. B. E. , known for his flights to Australia and back in 1926; and Captain Bert Hinkler for his solo flight from London to Australia in 1928. The advertisement also promotes the new Palmer Aircraft Brake as an innovation in brake design. At the bottom, it provides contact information for The Palmer Tyre Ltd. , located at 100-106 Cannon Street, London, E. C. 4. , England, along with a note encouraging readers to see the R. A. F. Display at Hendon on July 13th without specifying the year. The style of typography used suggests that this advertisement dates back to the early part of the 20th century when such feats of aviation were groundbreaking events worthy of significant promotion by associated companies like tyre manufacturers seeking to capitalize on these historic milestones.

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