Home > Mary Evans Prints Online > New Images July 2023
13889656
Wall Art and Photo Gifts from Mary Evans Picture Library
13889656
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343734
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a vintage advertisement for Sterling Metals Ltd, showcasing their lightweight casting technology. The main focus of the ad is a detailed illustration of a cast part made from "Elektron" magnesium zinc zirconium alloy ZZ2, emphasizing its light weight at only 22 lbs and overall dimensions of 17" diameter x 10" deep. This particular casting forms part of the Bristol Aeroplane Company's cabin blower for the Saunders-Roe "Princess" class flying boat and the Bristol Brabazon Mark II, indicating its application in aviation. The tagline "Keeping Up The Pressure" suggests that this product is designed to withstand or maintain high pressures, which would be essential in aerospace components. Below this phrase is an assurance that with this 'Sterling' casting, one can keep up with industry demands. At the bottom left corner, there's a logo representing Sterling Metals Ltd along with their contact information including telephone number and address in Coventry (England). A note mentions that visitors are cordially invited to visit their stand B-60 at an exhibition show on September 12th through 25th without specifying the year. Lastly, it states that engineers from Sterling Metals are readily available for consultation on new products—highlighting customer service and innovation as key aspects of their business approach.
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