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13889623
Wall Art and Photo Gifts from Mary Evans Picture Library
13889623
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343668
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Elektron Magnesium Alloys, promoting their use in the aerospace industry to help "Tomorrow's Success. " The ad features an image of the DH. 88 "Comet" aircraft at the top left corner, emphasizing its sleek design and potential use of magnesium alloys. Below are three smaller images showcasing applications of Elektron: a detailed aircraft engine part, a pilot's seat with harness, and an intricate gear mechanism. The text appeals to aircraft designers by highlighting the challenges they face such as incorporating more equipment and accessories into planes while needing to make them lighter and faster. It claims that every British aeroplane in production today incorporates Elektron without sacrificing strength—implying it permits new advances in aviation technology. At the bottom of the page is a bold title "ELEKTRON MAGNESIUM ALLOYS, " followed by a slogan "SAVE WEIGHT—SPEED UP OUTPUT. " Further details include that Elektron is made in Great Britain and available in cast and wrought forms. The ad concludes with an invitation for inquiries about how Elektron can assist, providing contact information for Magnesium Elektron Limited located at Clifton Junction near Manchester. Overall, this advertisement emphasizes innovation through material science as key to advancing aircraft design during an era when aviation was rapidly evolving.
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