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13889412
Wall Art and Photo Gifts from Mary Evans Picture Library
13889412
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343368
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
This is a vintage advertisement for "DIAMET" Inspected Steels, emphasizing quality and reliability. The ad features an image of a steel bar with the word "DIAMET" prominently displayed on its surface, suggesting that it has undergone DIAMET's inspection process. The text highlights that these steels were introduced over a year ago and are now being used in critical applications such as airplane engine crankshafts, automobile engine parts, ball bearings, rock drill parts, terramar pinions, etc. The advertisement poses the question "why?" to draw attention to the benefits of using DIAMET inspected steels: special manufacturing methods and adherence to extremely severe requirements. It assures potential customers about regularity in quality due to the strict "DIAMET" Code of Inspection and improved physical properties which can be demonstrated for any batch. At the bottom left corner is the logo of The United Steel Companies Limited associated with Samuel Fox & Co. Ltd. , Stocksbridge near Sheffield—indicating their collaboration or partnership in producing this material. On the right side at the bottom is a seal stating that DIAMET material is disc inspected and metallurgically examined & tested material. Overall, this caption encapsulates an era where industrial materials were marketed based on their strength, reliability, and compliance with stringent standards—a reflection of mid-20th-century industrial advertising practices.
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