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13885893
Wall Art and Photo Gifts from Mary Evans Picture Library
13885893
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338560
© Aviation Ancestry
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VISUAL DESCRIPTION
This image shows a vintage advertisement or testimonial letter for Castrol oil, emphasizing its reliability in "zero weather conditions. " The letterhead at the top reads "NEWFOUNDLAND AIRWAYS Operated by M. S. Sullivan & Son P. O. Box 575, St. John's Newfoundland, " dated April 30th, 1931. The text is addressed to C. C. Wakefield & Co Ltd. , Wakefield House, London, England and begins with "Dear Sirs, " followed by a message stating that the sender has noticed how well Castrol oil works under all over the world and particularly appreciates it during winter flights in northern settlements. It mentions using Gipsy Moth aircraft and emphasizes customer satisfaction with Castrol oil even in very cold temperatures of zero weather conditions. The writer also notes flying includes some sea hops, crossing different bays from ten to forty miles wide in winter time with no harbors one can rely on for safety. The author identifies himself as Arthur B. Sullivan of Newfoundland Airways at the end of the letter before signing off with well wishes for their ducks (likely referring to seaplanes) which they rely on heavily. Below this testimonial is a bold statement reinforcing the positive message about Castrol: ". . . engine has everything in its favour as far as lubrication is concerned. . . " This slogan serves to underline Castrol's confidence in their product's performance under extreme conditions. At the bottom right corner of the page is written "WAKEFIELD CASTROL" indicating that this document was likely used as promotional material by Wakefield's brand of motor oils known as Castrol.
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