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13885871
Wall Art and Photo Gifts from Mary Evans Picture Library
13885871
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32338520
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a vintage advertisement for Castrol Motor Oil, featuring a letter and map to emphasize the reliability of the product under extreme conditions. The headline reads "The most northerly air-route in America!" which refers to an aviation achievement that Castrol is associating with its brand. At the top of the ad, there's a stylized map showing parts of North America, highlighting an air route from Fort McMurray, Alberta, to Aklavik on the Arctic Ocean. This route passes through several cities including Edmonton, Alberta; Winnipeg; Churchill; and others before reaching its northernmost point. Below this map is a letter addressed to Canadian Wright Limited from Arthur S. Budges, who appears to be associated with Wakefield Castrol oil company. The date on it is February 10th, 1930. In this letter, Mr. Budges acknowledges receipt of correspondence regarding engine performance using CASTROL oil during cold weather operations down to -60 degrees below zero. The bottom portion contains branding elements: "WAKEFIELD CASTROL MOTOR OIL" along with information about C. C. Wakefield & Co. , Ltd. , located at Wakefield House Cheapside London E. C. Overall, the advertisement aims to convey trust in Castrol Motor Oil's performance even in harsh climates by citing testimonials and achievements related to aviation—a cutting-edge industry at that time—which would resonate with potential customers looking for high-quality motor oils for their vehicles or machinery.
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