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13885572
Wall Art and Photo Gifts from Mary Evans Picture Library
13885572
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32337938
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VISUAL DESCRIPTION
This image shows a vintage advertisement from December 7, 1932, for a FROG model aircraft kit. The top portion of the ad features a black-and-white photograph of the model airplane in flight, with the identification number "410" visible on its side. Below the photo is text continuing from another page about the FROG model's flying capabilities and authenticity as a representative scale model. The main body of text highlights various selling points such as "CRASH-PROOFNESS, " where it mentions that even if crashes occur, repairs can be easily made due to its solid construction and detachable parts. It also emphasizes easy control during flight and boasts that no tedious winding is required because this particular model uses an elastic motor. At the bottom of the ad, there's bold text stating "FROG costs 7/6, " indicating that the price for this item was seven shillings and sixpence. The company behind this product is Lines Bros. Ltd. , which operated under Tri-ang Works in Merton London SW19; they are noted as British-made by International Model Aircraft Ltd. Additionally, there's mention of other stunts and aerobatics possible with this plane including loops and spins. The footer provides addresses for offices at Strand (London) and Sydney Street (Chelsea). Overall, this advertisement captures both technical details about building and operating a FROG model airplane along with marketing language designed to appeal to aviation enthusiasts during that era.
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