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13884407
Wall Art and Photo Gifts from Mary Evans Picture Library
13884407
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32336604
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VISUAL DESCRIPTION
This image features a vintage advertisement from March 27, 1934, for Smith's Instruments and K. L. G. Plugs, highlighting their selection for a world flight on the Vickers Vulture aircraft. The ad boasts about the reliability and accuracy of Smith's aviation instruments and K. L. G. plugs, which were chosen by Flying Officer Mollartelern and navigated by Major MacLaren on their global journey. The centerpiece of the advertisement is an illustration of an airspeed indicator gauge with markings up to 160 miles per hour (mph), emphasizing the technical precision that pilots could expect from Smith's equipment. Additionally, there is a sidebar titled "Previous Notable Achievements, " listing various milestones achieved using Smith Aviation Instruments and K. L. G. Plugs in historic events such as Atlantic crossings, record-breaking flights like Amy Johnson’s solo trip to Australia in her Gipsy Moth plane named Jason, long-distance competitions like the King's Cup Race, and other notable aviation feats. At the bottom left corner is S. Smith & Sons' logo along with their address at Cricklewood Works London N. W. , indicating where they were based at that time. Lastly, there is a call-to-action encouraging potential customers to "Buy Smith’s British Aviation Instruments, " reinforcing national pride in British manufacturing during that era.
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