VISUAL DESCRIPTION
This is a vintage advertisement for "Smith's Aviation Instruments, " showcasing two types of instruments: an altimeter and a wristwatch. The ad emphasizes the brand's reputation, claiming that during the war (presumably World War I or II), Smith & Sons (M. A. ) Ltd. provided more aviation instruments for the British Air Force than any other firm, highlighting their reliability and precision. The altimeter is displayed at the top with its detailed dial featuring numbers up to 10, presumably indicating thousands of feet for altitude measurement. Below it is a wristwatch with a clear face showing hours, minutes, and seconds hands along with numerical hour markers. The text boasts about Smith’s standards for accuracy, reliability, excellence of design, and high-quality workmanship. It also mentions that both items are priced at £4 10s. 0d each—a considerable sum at the time. At the bottom of the advertisement is additional branding information including "S. Smith & Sons" name and address details in London as well as their status as motor accessory manufacturers to His Majesty's Government. Overall this image captures an early 20th-century marketing approach where trustworthiness was associated with supplying equipment to national forces during wartime periods.

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