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13884348
Wall Art and Photo Gifts from Mary Evans Picture Library
13884348
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32336490
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Short & Mason Ltd. , showcasing their aviation instruments. The ad features an image of the S & M Undercarriage Indicator, which is a critical component for pilots to know whether the landing gear is up or down. The text highlights that all aircraft instruments made by Short & Mason are distinctively marked with their name and are not associated with any other aircraft instrument manufacturer. The company positions itself as a provider of complete panel sets, aero compasses, service sets, and various types suited for different types of aircraft. They also mention being contractors to prestigious entities such as the Air Ministry, Admiralty, War Office, etc. , including colonial and foreign governments. Additionally noted in the advertisement is that they are sole concessionaires for "Brown" Aero Turn & Bank Indicators—a type of flight instrument used by pilots to determine their plane's orientation relative to Earth's horizon—and invite inquiries through catalogues. The address given at the bottom places Short & Mason Ltd. at Aneroid Works on Macdonald Road in Walthamstow, London E. 17—an area known historically for industry and manufacturing during the period when this ad would have been relevant. Overall, this image captures both historical technology from early aviation days and gives insight into how specialized manufacturers marketed their expertise and products to governmental agencies and international clients during that era.
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