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13882087
Wall Art and Photo Gifts from Mary Evans Picture Library
13882087
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32333846
© Aviation Ancestry
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> Propaganda posters
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VISUAL DESCRIPTION
The image is a black and white advertisement from the World War II era, promoting the purchase of National Savings Stamps in the United Kingdom. At the top, bold text exclaims "That's a present from an A. T. C. cadet. . . " with an illustration of a fighter plane diving downwards trailing smoke or clouds to imply motion. Below this scene are falling objects that resemble bullets. The main body of text emphasizes the cost of machine gun bullets at "6d. each"—indicating six pence per bullet—and suggests that buying National Savings Stamps contributes directly to the war effort by equating stamps to ammunition used against enemy aircraft such as Messerschmitts. It appeals to patriotic sentiment by suggesting future service in the Royal Air Force (R. A. F. ) and encourages immediate action: "But help feed the guns now—with National Savings Stamps 'bullets'—and turn them into Savings Certificates as quickly as you can. " At bottom, there's another call-to-action saying "BUY NATIONAL SAVINGS STAMPS" followed by prices listed for different stamp denominations: 6d. , 2/6 (two shillings and sixpence), and 5/- (five shillings). The overall message combines civic duty with financial investment, framed within wartime propaganda themes urging citizens to support military efforts financially.
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