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13881416
Wall Art and Photo Gifts from Mary Evans Picture Library
13881416
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32333428
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Shell Aviation. At the top, there are two caricatured faces representing pilots or aviators, with one facing 'ACROSS' to signify transatlantic travel; they have speech bubbles saying "Gee! That's swell" and "Crikey! That's Shell, " which adds a playful tone to the ad. The main text boldly states that "SHELL is proud to have supplied both lubricating oil and petrol for every IMPERIAL AIRWAYS Atlantic crossing. " This statement highlights Shell's role as a key supplier of aviation fuel and oil during an era when such crossings were significant achievements. Below this claim, there is further assurance of quality with the tagline "YOU CAN BE SURE OF SHELL AVIATION, " accompanied by the iconic Shell logo featuring a seashell silhouette against a dark background. The overall design suggests pride in technological progress and reliability in product performance during early commercial aviation history.
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