13880258

Wall Art and Photo Gifts from Mary Evans Picture Library

13880258

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32332022

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> Animals > Fishes > B > Black Tetra

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
This is a vintage black and white advertisement for T. E. L. , or tetra-ethyl-lead, which was used as an anti-knock agent in gasoline. The ad features bold text and graphics, with the top half depicting a stylized globe against a dark background with celestial bodies like stars and what appears to be a crescent moon. Below the globe, large letters read "T. E. L. " followed by explanatory text that reads: "THE WORLD THAT TETRA-ETHYL-LEAD IS THE FINEST ANTI-KNOCK AGENT KNOWN TO SCIENCE, BUT IT IS SUCH AN AWKWARD TECHNICAL TERM THAT WE'VE SHORTENED IT TO T. E. L. " Below this explanation is another phrase stating "IT IS THE PLUS IN 'BP' PLUS, " suggesting that T. E. L. is an additive component of BP brand gasoline that enhances its quality. At the bottom of the ad are the words "BUY IT FOR ANTI-KNOCK" in bold lettering, emphasizing its primary benefit. The advertisement reflects historical attitudes toward leaded gasoline before the health hazards associated with lead were widely recognized and addressed through regulations leading to unleaded fuel options.

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