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13878995
Wall Art and Photo Gifts from Mary Evans Picture Library
13878995
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32329732
© Aviation Ancestry
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VISUAL DESCRIPTION
This image is a black and white scan of a vintage advertisement for "Cellon, " which appears to be a product related to aeroplanes and seaplanes. The ad features bold, capitalized text with the word "CELLON" prominently displayed in large letters on the left side, while the word "DOPE" is similarly emphasized on the right side. The top section of the advertisement contains a statement asserting that nothing can be better than Cellon, thus making it the best. It claims this as an evident truth that requires no proof. Below this declaration are two columns of words designed to form phrases when read horizontally across both columns. These phrases extol various virtues of Cellon: easily obtained popularity, lasting efficiency, and low-priced superiority. At the bottom part of the ad is another claim stating that aeroplanes and seaplanes have proven its (Cellon's) superiority before and during 'the War'—which likely refers to World War I given the style of advertising—and continues to do so today. Finally, there's branding information at very bottom indicating "CELLON LTD. " along with an address at 22 Cork Street London W1. , including telegraphic code ("JAWBEG") and telephone number ("GERRARD up [to] 40 lines"). Overall, this advertisement uses creative typography where certain letters from each column combine vertically to spell out "CELLON DOPE, " suggesting that Cellon may be some kind of dope or varnish used in aircraft manufacturing or maintenance—a common practice in early aviation history for fabric-covered aircraft surfaces.
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