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13878891
Wall Art and Photo Gifts from Mary Evans Picture Library
13878891
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32329592
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Berger Paints, emphasizing the importance of aircraft finish in maintaining efficiency. The ad features an illustration of a man dressed in early 20th-century attire, holding his hat and cane, with text that reads "Mr. Berger says. . . " above him. The main body of the text stresses that if one's goal is to achieve efficiency at the lowest cost in aircraft finishing, it's crucial not to overlook the benefits provided by Berger finishes which have been tested during wartime conditions. It suggests that these finishes contribute significantly to both performance and cost-savings. Below this persuasive message, there's an invitation for readers to write in and request a free booklet titled "Win the War Colours, " which describes Berger Aircraft Finishing Specialties. At the bottom of the advertisement are details about Lewis Berger & Sons Ltd. , including their address in Homerton London and branches across various global locations such as Liverpool, Paris, Durban (South Africa), Sydney (Australia), Buenos Aires (Argentina), and Shanghai (China). Finally, there's prominent branding for "Berger Paints" along with their product offerings: Colours-Paints-Varnishes specifically tailored for aircraft finishing. The logo includes established date information ("ESTD 1760"), indicating a long history even at the time this ad was published. Please note that due to my knowledge cutoff date being April 2023 I cannot provide any additional context or historical significance beyond what is visible within this image.
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