VISUAL DESCRIPTION
This is a vintage advertisement for Berger's Colours, Paints & Varnishes. At the top of the ad, there's a banner with text "The War-Time Colours" waving to signify their importance during wartime. The main body of the ad emphasizes that these products are being used daily in the finishing of aircraft and are materially helping to win the war. The ad lists various specialized paints and varnishes such as Duralumin Primer—White for unprotected metal joints, Oxide of Iron Red Primer—for metal coverings and fabric, Oil-Proof Transparent Grey Enamel—for protecting aeroplane struts from oil injury, Green Shading Varnish—used on aircraft flying over green landscapes to provide camouflage, and Aircraft Finishing Varnish—a transparent varnish. At the bottom left corner is an illustration depicting Mr. Berger dressed in early 20th-century attire holding a paintbrush dipped in varnish or paint with a confident expression on his face. Next to him is text stating "Mr. Berger makes it Right, " suggesting trustworthiness and quality assurance. On the right side at the bottom half of this vertical advertisement is another logo for "Berger & Varnish" accompanied by additional company information about Lewis Berger & Sons Ltd. , including their location at Homerton E9 London S. E. , along with addresses in Manchester, Leeds, Birmingham, Bristol Glasgow Dublin Sydney (N. S. W. ), Melbourne (Vic. ), Adelaide (S. A. ), Brisbane (Qld), Perth (W. A. ) New Zealand South Africa India Ceylon Burma Straits Settlements Shanghai etc. , indicating an extensive global presence. Overall this image captures historical marketing strategies emphasizing patriotism and product utility during times of conflict while also showcasing international business reach during that era.

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