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13877517
Wall Art and Photo Gifts from Mary Evans Picture Library
13877517
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32327446
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Reynolds, featuring their metal products used in aircraft construction. The ad's title "Material for Thought" sits at the top, followed by an image of a bat mid-flight with its wings spread wide. Below this image is another section titled "With Apologies, " which begins to describe the types of aircraft that do not use Reynolds' aluminum alloys and specialized steel tubes in their construction. The text acknowledges that bats' fibers are capable of better aerobatics than human engineers can devise, humorously suggesting that its maneuverability could even lead someone to go batty trying to replicate it. This comparison serves as a metaphor for the advanced nature and quality of Reynolds materials. At the bottom, there's bold branding for "Reynolds" along with a list of product forms they offer: tubes, rods, strip, sections sheet & building strip in aluminum alloys. The company information indicates it’s from Reynolds Tube Co. , Ltd. , based at Hay Hall Works in Tyseley Birmingham and Redditch Worcestershire. The overall tone of the advertisement combines respect for natural engineering found in wildlife (like bats) while promoting their own engineered products as superior materials suitable for modern aviation needs.
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