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13877325
Wall Art and Photo Gifts from Mary Evans Picture Library
13877325
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32327148
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VISUAL DESCRIPTION
This vintage advertisement from Edgar Vaughan & Co Ltd, Birmingham, England, presents a bold statement in large typeface that reads "DIES LIVE LONGER!" The ad cleverly uses the word "dies" as both a noun referring to manufacturing dies and as part of the verb phrase "dies live," suggesting increased longevity for industrial equipment. It promotes their Drawing Compounds with claims of improved production efficiency and reduced rejects. The text emphasizes over 30 years of service to industry, positioning Edgar Vaughan & Co as an experienced provider in lubrication solutions aimed at enhancing the lifespan and performance of metal-forming equipment.
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