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13876329
Wall Art and Photo Gifts from Mary Evans Picture Library
13876329
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32325714
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
This image features a vintage advertisement for B. O. Morris Ltd. , proclaiming itself as "The largest manufacturers of Rotary Files & Cutters in Great Britain. " The ad highlights the company's product, "REX" Rotary Files and Cutters, which are described as being renowned across the world and supplied to all leading aircraft works. It emphasizes their utility in various applications such as shipyards, railway workshops, foundries, bridge construction sites, and more. The advertisement showcases an array of different shaped rotary files and cutters against a dark background with dynamic white lines suggesting motion or rotation—mirroring the action of these tools at work. At the bottom left corner is a seal stating "BRITISH 'REX' THROUGHOUT, " indicating that the products are made entirely in Britain. Below this graphic display is additional information about B. O. Morris Ltd. , including its location on Forgings from P. A. B. R Steel at Foremans Road, Sparkbrook Birmingham 11 with telephone contact listed as Midland 2131. Finally, there's a tagline at the bottom right corner saying "made by Morriflex -of flexible Shaft Equipment fame, " suggesting that B. O. Morris Ltd. is also known for its flexible shaft equipment under the brand name Morriflex. Overall, this black-and-white advertisement combines textual information with visual elements to promote industrial tools while emphasizing quality British manufacturing during an era when such attributes were significant selling points.
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