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13875883
Wall Art and Photo Gifts from Mary Evans Picture Library
13875883
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32325006
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
The image is a black and white vintage advertisement for "Coolidge" water-soluble cutting oil. At the top, there's a question posed in large lettering: "where is 'Coolidge' MOST used?" Below this headline, the text explains that Coolidge oil is confirmed by statistics as being extensively used in automotive engineering shops, which suggests its popularity and effectiveness. In the upper half of the ad, there's a photograph showing an industrial setting with machinery parts visible. A worker can be seen operating one of these machines, likely engaged in some form of metalworking or machining process where Coolidge cutting oil would be utilized to cool and lubricate the machine parts during operation. The lower portion of the advertisement highlights key features and benefits of using Coolidge oil such as reducing tool costs due to less wear on expensive tools, improving surface finish by preventing overheating and scoring on metals, enabling high-speed production due to its cooling properties, extending life expectancy for both tools and machinery components because it helps maintain optimal working conditions. At the very bottom part of the image stands out a bold title "COOLEDGE" followed by smaller text describing it as water-soluble cutting oil. The company details are provided - Fletcher Miller Ltd. , based in Manchester England - along with their address at Hyde Road. Overall, this advertisement aims to promote Coolidge cutting oil as an essential product for efficient manufacturing processes within industries like automotive engineering.
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