VISUAL DESCRIPTION
This is a vintage advertisement for COOL EDGE water soluble cutting oil, featuring text and imagery to promote the product's benefits. The top half of the ad contains an appeal to "plenty of water please, " emphasizing conservative use on dilutions when using cutting oils. It mentions endorsements from well-known machine tool makers who report excellent work with COOL EDGE in demanding conditions. The image on the left shows a rough turning 3½ inch square (corner radius) at 70 feet per minute on a B. S. A. Multicut lathe from standard nickel chrome steel with the remarkably low dilution rate of 1:25 (4% COOL EDGE), demonstrating its efficiency and effectiveness. Below this description, there are two columns listing various British aircraft firms that utilize COOL EDGE, including famous names like AVRO'S, BRISTOL AEROPLANE COMPANY, HAWKER SIDDELEY GROUP, ROLLS-ROYCE LTD. , SUPERMARINE AVIATION WORKS LTD. , among others. The bottom portion prominently displays the brand name "COOLEDGE" in large letters with the tagline "water soluble cutting oil. " Below it states that free trials are available and gives contact information for FLETCHER MILLER LIMITED located near Manchester, England. The ad also notes full inspection to A. I. D requirements suggesting compliance or certification by some authoritative body relevant at that time. Overall, this advertisement aims to convey trustworthiness and efficacy through customer testimonials and technical details about their product's performance in industrial settings.

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