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13875453
Wall Art and Photo Gifts from Mary Evans Picture Library
13875453
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32324508
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VISUAL DESCRIPTION
The image is a vintage advertisement featuring two individuals, likely from the early to mid-20th century based on the style of clothing and illustration. The scene depicts an older man, possibly in his 40s or 50s, leaning forward with a friendly but animated expression as he talks to a younger person who appears attentive and slightly amused by the conversation. The text within the image suggests that the older man is reminiscing about his youth and how much harder it was to work on bikes back then compared to now. He mentions using basic tools like box spanners and tommy bars which often resulted in hurt knuckles and frustration. The narrative continues with him expressing amazement at modern inventions such as 'Power Tools' which make tasks easier, specifically mentioning "Desoutter. " It's clear that he's endorsing Desoutter tools for being light enough even for a baby to use without causing injury—emphasizing their ease of use. At the top of the image is Latin text "Laudator Temporis Acti, " which translates to "In praise of times past" or more loosely as someone who praises the old days—the speaker seems both nostalgic about his own experiences while also appreciating modern advancements. Below this interaction are bold letters spelling out "DESOUTTER, " identifying it as a brand specializing in lightweight, pneumatic, and electric portable power tools. This ad would have been aimed at promoting these new-age tools by contrasting them against traditional manual labor methods. Overall, this advertisement uses humor and nostalgia alongside an endorsement from what looks like an experienced worker to promote Desoutter's products as innovative solutions for mechanical work.
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