VISUAL DESCRIPTION
The image is a black and white advertisement featuring an illustration at the top half and text on the bottom half. The illustration depicts a fable-like scene where a ram, lying defeated on its back with swirls around its head indicating dizziness or pain, confronts a large bull standing victoriously over it. The ram appears to have challenged the bull to combat and has been bested. Below this drawing is bold text that reads "Know your adversary. . . " followed by a moral lesson from the depicted fable: A ram, after defeating all his fellows and feeling proud, challenges a bull to combat but gets severely mauled in the first encounter. The ram concludes that he made an error in choosing an adversary whom nature had made superior. The lower portion of the ad promotes Black & Decker Portable Electric Tools as being quicker and better for engineering tasks. It highlights how modern portable electric tools can meet various demands such as power, capacity, endurance for any engineering task. Products mentioned include Drills, Hole Saws, Screwdrivers, Nut Runners, Bench Grinders, Portable Grinders Sanders, and 'Lectro-Shear'. At the very bottom are logos of Black & Decker along with addresses of their offices in London (Slough), Birmingham (Handsworth), Glasgow (Hillington), Manchester (Gorton) Nottingham (Radford). There's also mention of saving time with these tools compared to using hand methods like saws or shears. This advertisement likely dates from mid-20th century based on typography and style; it uses storytelling to convey its message about knowing one's capabilities relative to competitors'—a metaphor extended towards understanding tool requirements in industry—and positions Black & Decker products as essential for efficient workmanship.

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