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13874747

13874747


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Mary Evans Prints Online

Wall Art and Photo Gifts from Mary Evans Picture Library

13874747

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32323462

© Aviation Ancestry


FEATURES IN THESE COLLECTIONS

> Arts > Artists > P > those present

> Europe > United Kingdom > England > London > Politics > Arthur Balfour

> Mary Evans Prints Online > New Images July 2023

> Transportation > Aeroplanes


VISUAL DESCRIPTION
The third advertisement presents "Balfaloy" as the choice metal for modern shell-lathes used in producing aeroplane parts—another nod towards its role during periods of intense manufacturing demands possibly linked to military needs. A single gleaming tool tip cuts across a vibrant blue backdrop accompanied by bold white text proclaiming it as hard metal “Tools and Tips.” This visual simplicity effectively communicates strength and reliability while promoting Arthur Balfour & Co.'s reputation established since 1865—a legacy tied to Sheffield’s storied steel industry.

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