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13872163
Wall Art and Photo Gifts from Mary Evans Picture Library
13872163
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32319970
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VISUAL DESCRIPTION
Published on September 25, 1924, this advertisement for Napier Aero Engines quotes Boyd Cable to convey confidence inspired by their product among pilots—dubbing it "The Joy of the Squadron." Emphasizing personal endorsements like Major Zanni's round-the-world flight powered by a Napier engine solidifies its reputation for dependability. This marketing strategy focuses not just on technical prowess but also on user experience—a crucial aspect when safety is paramount.
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