13860526

Wall Art and Photo Gifts from Mary Evans Picture Library

13860526

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32304430

© Aviation Ancestry

FEATURES IN THESE COLLECTIONS

> Europe > United Kingdom > England > Worcestershire > Redditch

> Mary Evans Prints Online > New Images July 2023

VISUAL DESCRIPTION
The image is a black and white vintage advertisement promoting teamwork, with the tagline "It's quite simple, really. . . thanks to team-work. " The main visual features an illustration of four men in suits standing atop each other's shoulders, forming a human tower. Each man is holding up one arm as if balancing the person above. At the top of this tower, instead of another man, there is a hand holding a wrench symbolizing work or engineering. Below the human tower illustration are two sections of text. The upper section explains that a development team needs more than just numbers; it requires creative intelligence, experience and temperament—all driven by enthusiasm to be effective. It emphasizes that success isn't by chance but through careful planning and selection. The lower section contains bold text saying "A TYPICAL HYUMATIC SUCCESS PROBLEM: A progressive coach firm. . . wanted quieter running under-floor equipment for some 500 new coaches. . . " followed by their solution which involved innovative noise-reduction technology. At the bottom of the ad are slogans stating "We too make things easy in the air" and introducing Hyumatic as makers of compressed air equipment. The company name 'Hyumatic Engineering Co. , Ltd. ' along with its location 'Redditch Worcestershire' is also mentioned at this point. Overall, this advertisement seems to be from an earlier era when print ads often combined detailed copy with metaphorical illustrations to convey their message about products or services—in this case highlighting teamwork and technical solutions provided by Hyumatic Engineering Co. , Ltd.

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