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13858836
Wall Art and Photo Gifts from Mary Evans Picture Library
13858836
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32302838
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
Here we have yet another imaginative advert by Fischer Bearings Company Ltd., which uses "The Stickleback" fish as a metaphor for precision engineering found in their ball and roller bearing products. By referencing biological features unique to sticklebacks—such as knobs along its vertebrae—the ad playfully suggests that while nature has its own peculiar designs for movement, human technology strives for streamlined perfection exemplified by FBC’s smooth-operating 'tiddlers' or small-sized bearings.
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