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13858526
Wall Art and Photo Gifts from Mary Evans Picture Library
13858526
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32302430
© Aviation Ancestry
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VISUAL DESCRIPTION
This image appears to be a vintage advertisement for Exide Aircraft Batteries, featuring the slogan "Exide flies in the HALTON. " The ad highlights that the Handley Page Halton, which is the civil version of the Halifax and already in service with B. O. A. C. (British Overseas Airways Corporation), exclusively uses Exide batteries. It emphasizes Exide's reputation as being chosen by Britain's leading aircraft manufacturers for their latest passenger and freight carrying equipment due to its reliability and performance benefits such as greater capacity and lighter weight. The lower half of the advertisement lists various models of aircraft along with their corresponding battery types supplied by Exide. These include famous historical planes like Avro Tudor I & II, Airspeed Consul, Vickers Viking, De Havilland Dove, Bristol Wayfarer/Buckingham C1/Merchantman among others. At the bottom of the ad is a section with bold text stating "EXIDE AIRCRAFT BATTERIES, " followed by information about The Chloride Electrical Storage Company Limited located at Clifton Junction near Manchester. The overall design suggests it might be from an era when print media was a primary method of advertising industrial products to businesses within specific industries such as aviation.
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