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13858522
Wall Art and Photo Gifts from Mary Evans Picture Library
13858522
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32302422
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> New Images July 2023
VISUAL DESCRIPTION
The image is a vintage advertisement for Exide Aircraft Batteries, presented in a black and white newspaper-style format. The headline at the top reads "IS THIS A RECORD?" which suggests an achievement or milestone that may have been set by the product being advertised. Below the headline, there's text stating that within less than twelve months, most of Britain's leading aircraft manufacturers have switched to using Exide Aircraft Batteries as their initial equipment. This switch is touted as both a record and significant proof of the battery's quality and performance. The ad claims that more important than just numbers is what it puts on record—that the Exide FZ Battery has produced better results for aircraft with higher battery capacity, longer life, and improved performance. It challenges potential users of aircraft batteries to learn about why so many have chosen this particular brand. A list follows underlining "The following aircraft are fitted with EXIDE IV Batteries as initial equipment" which includes various models from different manufacturers such as Armstrong Whitworth AW52, Avro Tudor I & II, Bristol Brabazon I among others indicating widespread adoption across multiple types of aircrafts. At the bottom part of the ad stands boldly "EXIDE Aircraft Batteries, " emphasizing again on the product name along with its manufacturer: THE CHLORIDE ELECTRICAL STORAGE CO. , LTD located at Exide Works, Clifton Junction near Manchester.
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