VISUAL DESCRIPTION
The image is a black and white advertisement for Exide Aircraft Batteries, featuring the text "AVRO chooses EXIDE. " The ad highlights that the Avro Tudor I, which is set to be the first British airliner to operate the London-New York route for B. O. A. C. , uses Exide batteries exclusively. It emphasizes that attributes such as lighter weight with greater capacity and better performance with longer life are reasons why a majority of Britain's leading aircraft manufacturers have chosen Exide as standard equipment on their latest passenger and freight aircraft. Below this main paragraph, there's a list titled "The following aircraft are fitted with EXIDE Batteries of similar type" followed by names of various aircraft models including AVRO TUDOR I & II, AIRSPEED AMBASSADOR & CONSUL, ARMSTRONG WHITWORTH ENVOY & LANCASTER TRANSPORT among others. At the bottom part of the ad is the logo for 'Exide Aircraft Batteries' along with information about its manufacturer: "THE CHLORIDE ELECTRICAL STORAGE COMPANY LIMITED - Exide Works, Clifton Junction, nr. Manchester. " This advertisement likely dates back to an era when aviation was transitioning into commercial transatlantic flights post World War II (late 1940s or early 1950s), given that it mentions specific historical aircraft types like Avro Tudor and Armstrong Whitworth Lancaster Transport.

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