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13858520
Wall Art and Photo Gifts from Mary Evans Picture Library
13858520
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32302428
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> New Images July 2023
VISUAL DESCRIPTION
This image appears to be a vintage advertisement for Exide Aircraft Batteries, featuring their use in the Percival Proctor aircraft. The ad headline reads "Exide flies in the Percival Proctor, " suggesting that Exide batteries are an integral component of this particular plane. The text below praises the luxurious nature of the Percival Proctor and emphasizes that its equipment, including Exide batteries, contributes to passenger comfort and flying efficiency. The advertisement also lists various models of aircraft under two categories: "Aircraft now equipped with EXIDE" and "Aircraft which can be fitted with EXIDE. " It includes notable British aircraft such as Avro Tudor I & II, Bristol Wayfarer/Courier, de Havilland Dove/Herons among others. At the bottom part of the ad is a section titled "EXIDE AIRCRAFT BATTERIES" followed by contact information for The Chloride Electrical Storage Company Limited located at Clifton Junction, Manchester. This suggests that Exide was a product line offered by this company during the time when this advertisement was published. Overall, it's clear from this image that Exide aimed to position itself as a trusted brand within aviation circles by highlighting its association with high-quality aircraft like the Percival Proctor.
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